Election 08: TV air war still going strong in FL, NC and VA

Following up on our post yesterday, here's a table showing where the McCain and Obama campaigns are putting their TV ad dollars.

Florida and Virginia remain top-tier battleground states. Both campaigns are also putting respectable resources into North Carolina -- a state where, after McCain ran up big leads, a new CNN/Times poll shows is within one point.
 

Advertising Spending by State Last Week

 

McCain

Obama

Colorado

$553,000

$522,000

Florida

$1,040,000

$1,327,000

Iowa

$352,000

$148,000

Indiana

None

$263,000

Michigan

$761,000

$954,000

Minnesota

$472,000

$18,000

Missouri

$353,000

$504,000

Montana

None

$37,000

North Carolina

$245,000

$300,000

North Dakota

<$1,000

$22,000

New Hampshire

$225,000

$172,000

New Mexico

$214,000

$155,000

Nevada

$365,000

$297,000

Ohio

$812,000

$801,000

Pennsylvania

$1,612,000

$948,000

Virginia

$312,000

$868,000

Wisconsin

$487,000

$432,000



To see how this compares to June-July, see the chart here. Short version:

 
* In Florida, McCain is putting in major money after staying out of the state in the summer, thinking it was locked up. In a recent YouTube strategy video, Obama campaign manager David Plouffe says they're putting $39 million in Florida in a strategy that targets the 1.4 million African-American and young voters who were registered in 2004 but didn't vote.
 
* In North Carolina, Obama has drastically reduced his invesment, which was over $1.6 million in June/July.
 
* And both campaigns are spending less than they did in the summer in Virginia, but still a lot.